QUALIATIK is the multimedia project of producer, singer, songwriter, and new media artist Arielle Herman, who began making music while studying neuroscience in college. Through her dynamic live show, QUALIATIK sows an empathic and exposed connection with the audience, in which her feverishly introspective music immerses the listener in deep, nuanced, and complex emotional landscapes. Drawing from her background in neuroscience and her fascination with computers and the brain, QUALIATIK's work contains a distinctly transhumanist edge that critically considers the role of technology in human evolution, framing within this inquiry a deep exploration of the more nebulous aspects of humanity, such as emotion, intuition, identity, and empathy.
Her passionately DIY, autodidactic approach finds her conceptualizing, creating, and executing every aspect of her work, including 3D visual accompaniment for her live show, virtual/augmented reality and interactive computer programs, and detailed, elegiac pen drawings that allude to the convluted subject matter of her work. QUALIATIK's live visuals transform her show into a visceral array of pulsing and corruscating textures, crystallizing the intricate landscape of her psychoanalytic world. “Ethereal, restless, and bursting with life,” QUALIATIK's work draws a sharp arrow inward and following its path toward an eager probing of the human experience.
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